The driving force behind your business is customers. Repeat customers are vital for keeping your business alive, but attracting new customers is the key to making your business thrive. Attracting new customers is the toughest part advertising promotional products can help.
The main thing is to get your name known. When you hand out promotional products, especially something useful that won't get tossed in the trash as soon as you are out of sight, will keep your name on the brain. Who doesn't appreciate a free gift?
The product doesn't have to be extravagant. A simple token to show people you appreciate the time they took to listen to your presentation, watch your video or stop by your booth at a trade show is all you need. The important thing is to choose products that the potential customer will use, and use often. The more times a day he takes out the product, the more times he sees your brand. That is why pens are one of the most popular promotional products everyone uses them, and uses them often.
You spend thousands of dollars per year on advertising. Why not make each dollar go farther? A thirty second TV commercial is forgotten soon after it ends. In fact, most people either leave the room when commercials start, or have trained themselves to tune out commercials. And you need to show your commercial several times a day before anyone will notice. That gets very expensive, fast!
Internet ads are cheaper and maybe more effective, but nothing sticks in the mind as much as a solid, real life gadget.
Adding promotional products to your marketing strategy doesn't cost much, either. The return on investment you will see with advertising promotional products is more than double than that of any other marketing method.