Advertising specialties and promotional products can be any item with your logo. In the past, about the only promotional items companies used were business cards. This has changed drastically. Today, you can order just about any product imaginable.
Without advertising, your business has to rely on word of mouth to get your name known. There is no better recommendation than to be referred by a family member or friend, but it dramatically limits your customer base. You need to reach a wider audience, and the only way to do this is by advertising.
Promoting your business with a cute or useful trinket is the best way to get known. Not only do people love getting free gifts, they love something they can actually use. What types of advertising specialties you use is largely dictated by your advertising budget. Obviously some products cost more than others. For example, a thousand pens are cheaper to produce than a thousand mugs.
On the other hand, which product is more likely to convince the customer to visit your site or store? This depends on the person. But, one thing is for sure if a person has no interest in what you are selling, no amount of gifts will get them in your store. That is why you only give or send gifts to people who are most likely to be interested in your product or service.
Try as you might, you will probably never get a vegetarian to visit a butcher shop. Just the smell of fresh, delicious meat makes them sick to their stomach.
So, before you start your advertising campaign and order your beautiful advertising specialties, do a little market research to find your target market. Why waste your time and money on people that have absolutely no interest in your type of business?