Just about any product can be branded. Branding a product means the product has your business name, address, phone number and logo, or any other message you like. Branded merchandise is customized to suit your needs. It is similar to personalized merchandise, except you order in large quantities, so that you can hand these items out to current or potential customers.
In this increasingly competitive world, branded merchandise is an important tool to set yourself apart from your competitors. This may sound very expensive buying cool products to give away for free. But, actually, when you think about the money you are already spending on ineffective advertising strategies, you will see that free gifts don't cost much at all because you will see a higher return.
An important thing to remember is that the products you choose should be of good quality. A poor quality gift, even if it is free, reflects poorly on your business. Potential customers will think that the quality of the product is indicative of the quality of your products or services.
Why Use Branded Merchandise?
The main purpose of branded merchandise is to build memorability. Every time a person sees or uses the gift from you, he thinks of you. Of course, the customer might not need your services at the time, but when he does, your name will be the first that comes to mind.
Another way to create memorability is by offering unique or quirky items. A good example is flash drives. These days, USB flash drives come in all sorts of shapes and sizes. They are inexpensive and something that anyone can use. Key chains can also be formed into any shape, and are also items everyone uses.
Whatever type of branded merchandise you choose to use to promote your business, just remember quality and memorability.