Businesses have been using branded promotional items for years. The main difference today is the quality of the product. Even the quality of promotional pens has improved greatly. The selection of items has also increased. It is one of the cheapest and most effective ways to spread the word about your company.
Other forms of advertising don't stick in a person's mind as much as a real, live object they can hold, touch and hopefully, use. The more a person can use the item you give him, the more your brand will be stuck in his head.
Advancements in technology have made it possible for companies to brand just about any item you like. You can choose your colors, style and any information you want your potential customers to see. Pens and mugs are the most popular because those are items every person can use. Key chains have also always been very popular. However, in this age of the computer, USB flash drives are becoming more and more popular.
As with key chains, USB drives can be formed into any shape you like. For example, if your business is selling flowers, you can get fabulous USB drives in the shape of your favorite flower. Now that is something your customers will remember!
To use branded promotional items successfully, you have to hand them out to people that are or might be interested in what you are offering. Past customers or people known to have purchased similar items are good for starters. Anyone that has visited your website is also a potential customer, especially if they have signed up for your opt-in list.
Once you have built up a list of potential customers, you can send them a promotional gift once a year to remind them that your business is still around.