Giving away promotional items is an excellent way to spread the word about your company. The more you spread the word, the more chances you have of making sales and turning your business into a great success.
There are several things to consider before you start giving away gifts who will you give the gifts to, what will you give and how much can you afford to spend?
Who will receive the gifts?
Giving away wonderful business promotional items to people not interested in your gift or your business is a waste of money. You need to select the most likely customers. These are people that have shown some interest in what you do or sell. The best place to find these people is a trade shows. Not every one that visits your display will turn into a customer, but not giving each visitor a gift would be rude.
What will you give?
You have a huge selection of marvelous gifts to choose from. Companies that supply business promotional items have expanded their offerings to include just about everything imaginable. Your budget will be a big deciding factor in what you choose. For a trade show, you could even make up some cool little gift bags.
How much can you afford to spend?
Promotional products are very inexpensive. The more you buy, the cheaper the price per unit becomes. Only you know how much your company can afford to spend. Keep in mind that the ROI on gifts is much higher than other advertising methods, and most companies have a minimum order amount, usually about 100 of the same item. Also think about the size of the convention. You don't want to be out of free gifts within the first hour.
Giving away business promotional items is a great way to increase your sales.