Business promotional products have come a long way. You are no longer limited to just a few items. Now, you can choose from hundreds of different products to brand and hand out to spread the word about your company.
Companies that sell promotional products will generally charge a set up fee and price per item. The set up fee is necessary because each order is custom made. You don't want products with some other company logo or address. You want products that promote you.
Once your design is programmed into the machinery, as many copies as you like can be printed. Because the set up is quite intense, most companies have minimum order amounts. This reduces their costs, and thereby they can give you a reasonable per unit price. If you don't have a super logo or design you would like printed on the items, the company may be able to provide this service, as well.
The first time businesses order promotional products, they generally choose pens. Most people use pens and are quite grateful to receive one. But, with all the choices available these days, you have the opportunity to get very creative.
How about a cool little draw string bag? Or maybe a shopping tote? USB drives and key chains are also extremely popular. If you have a certain demographic you want to target, the choice could be narrowed to down to something they might like.
The best products are ones that the receivers can actually use. You will be wasting your time and money if you hand out products that will go straight into the trash bin. T-shirts are also very universal, however one size doesn't fit all. So, your target market will all have to be pretty much the same size, or you will have to order different sizes, which could get expensive.
When you have clear idea of who you want to target, choosing the best business promotional products is not difficult at all.