It's not uncommon to visit a company and see the place filled with items displaying the company logo. Everything from the pens and mugs to the t-shirts and coats of the workers have the company logo printed in plain view. Most branded items will have the logo, name, address, phone number and some catchy slogan printed on the side.
What's the point of these items being in the shop? Promotional items are supposed to be handed out to potential customers, not used by the staff.
Most of the items are handed out to potential customers, however, it is also a good marketing strategy to use these items in your own company. This burns your name into the mind of every visitor. Besides, you don't want your employees advertising another company to your visitors or customers, right? By using these products in your place of business, you are displaying pride in your brand.
It's almost like you and all of your employees are saying "Hey, look at me! Remember me!" This is a statement that will make a lasting impression. And you will be remembered.
This is just one way to make your mark with company promotional products. The other way is by handing out these products to customers and potential customers. You don't have to launch a direct mailing campaign. You can hand out your products in a variety of places. Anywhere large groups of people gather is a place where you can hand out your products.
In some cases you may have to get permission from the organizers, so ask before you make any elaborate marketing plans.
A very simple way to hand out your company promotional products is to carry some with you at all times. You can carry quite a few pens or key chains in your briefcase or purse. Then, whenever you meet someone that you think may be interested in your services, instead of giving him your business card, give him a gift he will remember.