Custom Imprinted Promotional Products

Wishlist |  Order Tracking |  Place a Reorder |  Help
Call us toll-free

888-430-6808

How to Achieve a Perfect Color Scheme
Home / Promotional Product Articles

Your choice of colors reflects you and your business. Color expresses intention, emotion and character. You must be cautious when choosing your color scheme because it will reflect the message you want to convey to the viewers. Wrong choice of the same may spell danger and loss on your part. Color plays a pivotal role in a website's impact, thus, it must be considered warily.

There is a way to have an effective - actually a perfect color scheme. You can use Adobe PhotoShop however, this technique is also compatible with any graphic creation or editing program that has the ability to open an image file. The first step is to find an image. You can search anywhere especially on the web where you can find visually appealing colors. Do not be bothered by the copyright because you will not be copying any part of it. If you're perplexed if it is the design or the color that makes it attractive, blur the image in your imagination. If the color remained appealing, use it.

The second step is to save the original image and open it in your image editing application. After that, you open a new document in the same work area. We will call it palette image. From the original image, establish the color that occupies most of the area. Use the eyedropper tool to get that color. Use the paint bucket tool in your palette image to set it as a background color.

With the use of the eyedropper tool, select another color from your original image. Be cautious of the image overall proportion. In your palette image, use the rectangular selection tool to generate an area that has approximately identical proportion to the whole palette image and the source color has to the original image. Use the paint bucket tool to set the new rectangle to the new color. Continue transferring colors in the approximate identical proportions until you already achieved four to five palette image colors aside from the background. If you have an able imaging application, convert the image to web safe colors then save your new color palette. After that, write down the hex codes for your colors. Finally, decide on the relative proportion each Web page element has to the overall page. Next is to assign the corresponding palette image colors to each of them. After these steps, there is still a need for you to tweak your colors a little bit. Nonetheless, you are already saved from the tedious process of trial and error.

When choosing colors for your image - choose wisely this is because colors have superior impact on viewers. In addition to the color scheme, the proportion of those colors is also critical to the overall look of your image. Try to master it all and you will never go astray.

by: Maricon Williams