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JANUARY 27, 2014

Getting Noticed by Thousands of People at One Time

Recently, my kids attended an NBA game and came home with 24 oz. vista sports bottles, and this got me thinking. The item was given as a promotion by an insurance company (interesting!) at a basketball game. What a wonderful idea! Look at how many people that one simple item touched -- literally thousands. That's right, I said thousands. The item is related to sports -- heck, you need to drink fluids when you're biking, hiking, taking boot camp class, or shooting hoops. But the company distributing the item isn't affiliated or directly related to sports in any way. Yet, this particular organization used a major sporting event to promote itself in front of a hugely diverse clientele of people. This is what your business needs to do. You might think that you can only hit a tailored group, say the demographic where the majority of your income comes from. However, by not being so focused, you can touch on other demographics that you might never have even considered. Sure, my kids aren't interested in an insurance company, but the bottle came home and I might have a need for such services. See, how many pairs of eyes you reach by one small promotional product? It's amazing!
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