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JANUARY 7, 2014

Getting to the Heart of Your Business

There’s nothing better than freshly baked cookies, which is why today’s pick for a promotional item is the heart cookie cutter. You might think this is something that can only be a giveaway option for say, Valentine’s Day, but there are countless businesses that can use these for promoting themselves. Daycare centers and schools. Cooking classes. Heart disease awareness. Bakeries. Grocery stores. Greeting card stores. New restaurant openings. Cardiologists. Bridal shows. And of course, the all too familiar Valentine’s Day. See how a simple item can promote so many types of businesses and so many different themes? Of course, you can take the cookie cutter and use it to market your company, too. No matter what business you are in, just be a little creative to make this item your own. Add a catchy saying or slogan (i.e. Our customers are our heart and soul) to tie this adorable cookie cutter into what your organization does and can do for the recipient. I also find the cookie cutter to be a lovely addition to a bag of giveaways at a tradeshow or conference. It’s something that ends up being truly memorable each time it is used.
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