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NOVEMBER 4, 2013

Dress to Impress and Bring Recognition to Your Brand

It’s important that at any corporate function, your staff and employees be outfitted in gear that not only reflects professionalism but also carefully markets your business. Whether it’s a December holiday luncheon strictly for employees or a tradeshow with thousands of attendees from all over, the proper attire not only ensures a balanced image, but also showcases the significance and professionalism of your brand. Employees dressed in company-approved apparel like the Sport-Tek dry zone colorblock raglan sport shirt look professional but aren’t overdressed, comfortable, but not sloppy. And no matter where they are – visiting prospective clients on a sales call, touring the warehouse, eating lunch in a local restaurant, or walking the rows at the convention center for a tradeshow – you’ll know your brand is represented and being marketed to the masses. These shirts can be a uniform of sorts, the standard attire for all of your employees. Give them out as corporate gifts or for sales contests, but your best bet is to ensure that every one of your employees has one. Encourage them to wear these shirts. It’s free marketing for your business in a style that always looks timeless.
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