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FEBRUARY 6, 2013

Just Scraping By

It’s February and for most of us – except the chosen few in Florida and other sun-kissed locales – the weather is cold and icy car windows are as common as high heating bills and the need for warm coats. So, not only do you need to go outside in bitter temperatures in the early morning hours to head off to work, but now you have to scrape your car windows AND you forgot your gloves. You find yourself shivering and scraping while you hope that the car warms up quickly. Oh wait. You’ve got your ice scraper hand mitten. Remember when that sales rep at the tradeshow gave it to you in October? Well, you were smart enough to put it in your glove compartment that same night which is where it has been waiting since that meeting. And now, your hand is warm and protected while it’s peeling away layers of ice from your windshield. You glance at the corporate logo on the mitten part. Ah, you have that great company to thank for this gift of warm hands. Now, think about this scenario as you plan to place your order – see how nicely this product comes into play? Isn’t this a great idea for your company? It sure is.
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