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MARCH 18, 2014

The Pencil Takes the Lead!

While sharpening pencils for my kids the other night, I realized something. Expensive, top-notch pens seemingly have taken over the world, providing the ink necessary for the signatures that grace laws, bills, and contracts. Everything from sending a nephew a check for his 18th birthday to the President penning a signature on a new law, is left to the mighty pen. Thus, the well-promoted pen appears to be leaving the lowly pencil in the (lead) dust. But actually, that's not the case. Take a look at all the schoolchildren who learn to write with pencils. Even college students choose pencils over pens for their high level math classes. Accountants and librarians are two professions also known to have pencils in hand. The Buy Write Pencil is a promo item for any industry: hotels, insurance firms, electricians, retail businesses, schools, IT companies, dentists, etc. Although the pen would have you believe it's conquered the world, we all need our pencils. And one simple pencil can market your business for months, even years to come. Each time it is used or sharpened, or even just sitting on the counter or desk, it's marketing your company.
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