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MARCH 3, 2014

Extending Your Business Reach to Animal Loving Peeps

Know how to capitalize on a market that you never considered critical to your business? Today's tip shows you how! Pets are a huge part of many of our lives. According to the Humane Society, the US was home to 164 million pets in 2012 -- a whopping 62 percent of US households had a furry, fluffy, or scaly baby living under its roof. What does this mean to yourbusiness? Your business -- whether it is pet-oriented or not -- should cater to pet owners. You need to capitalize on these statistics. You could be a veterinarian or a pediatrician. A dog walker or an office cleaning service. An accounting firm or a convenience store. Whatever your business entails, you probably cross paths with pet owners, if not daily, then almost daily. Why not pitch your business directly to these people? It doesn't mean you have to stand up and give a speech. A simple smile, quick introduction, and customized promo item are all the tools you need. The pet food scoop n' clip is one suggestion. It's a small token gift that is inexpensive for you but completely necessary for dog and cat owners who will be feeding their beloved babies daily.
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