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MARCH 31, 2014

Keep Your Business from Getting Stale with a Simple Promotional Item

My family is constantly opening various food products from marshmallows and candy to cereal and pretzels. Before I realize it, the kids have moved on to another product and the torn open bag of marshmallows has quickly become stale. No worries though. I have that recycled 6" bag clipthat I picked up at a tradeshow a few years back to save those snacks. Here is an item that has made its rounds -- keeping potato chips sand-free at the beach and closing cookie bags at soccer tournaments -- with my family. While in transit, this simple clip has been seen by probably hundreds of people as I passed around bags of goodies. Hmmmm…. This sounds like a really great marketing tool. It's simple yet it clearly shows off that marketing message. You could spend hundreds of thousands of dollars on a new marketing campaign, and that is fine. But you could also integrate a small promotional item into that same campaign, giving it out at product launches, tradeshows, client meetings, and an array of other events. It's one more step that keeps your brand in the mind of those who have met you and know your image and offerings and even those who haven't.
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