I’m amazed at how something as simple as one promotional item can wind its way all around the place, possibly even circling the globe. Take something as simple as say, an Encore umbrella. You might hand these classy yet completely necessary umbrellas out at a tradeshow, to your clients, or even to your employees. Your corporate logo is prominently displayed on each one. Now, just imagine where those umbrellas are headed. Some might be put into the recipients’ cars for use during a surprise thunderstorm. Others might be placed in tote bags or golf bags or simply stuck in a hallway closet until the next weather report predicts a chance of rain. Still others might be used while walking countless dogs in various parks. But imagine that some of those umbrellas find their way into suitcases. Your giveaway might find come in really handy on a stormy street in Tokyo or perhaps while waiting for café au lait at a Parisian coffee shop. And that means that your company’s name is traveling the globe. Did you ever think that your simple umbrella might become a world traveler? Probably you didn’t. But that’s why it pays to use promotional items. You just never know where your name will turn up.