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APRIL 4, 2011

A Handy Promo Item for Various Tasks

I once received a screwdriver with a regular blade/Phillips blade and thought it was an unusual promotional item for a company to distribute. However, over the years, I’ve used that screwdriver more times than I can count and for a variety of tasks. Yes, it’s come in handy when I needed to install a new battery in my laptop, which is, I imagine, what it is intended for. But I’ve also used that screwdriver for such things as removing tiny screws from my kids’ toys, my shower radio, and various remotes so that I could add fresh batteries. It’s great for popping open devices that aren’t fingernail friendly. And this is going to sound really crazy – I’ve carried it in my pocket late at night when I’ve been out alone because it’s sharp and could be used as a weapon if necessary (thankfully, I’ve never had to use it for this purpose). So, although I found the screwdriver an odd gift when I received it, I’ve had it for more than 15 years and I’ve used it ever since. And that’s what a good promotional item is all about – something that will be used for years to come.
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