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MAY 19, 2014

You Can Nail It!

A recent trip to the doctor's office gave me an idea for this blog post. When leaving my appointment, I spotted a table set up with various takeaway items for patients and included among the products were nail files in sleeves. All of the items on the table were pink to remind women to get regular mammograms for breast cancer. The nail file is now in my purse and I realize that every single time I reach for it, I'll be reminded of the importance of mammograms and I'll recall where I picked it up. Hmmm. This simple nail file becomes a very powerful marketing tool for whatever message you wish to promote -- breast cancer awareness, diabetes, or any health topic, really. But it also is an easy item to hand out at tradeshows and events because it's thin and compact. It also comes in various colors, perfect for tailoring to your message or corporate colors. Oh, and the nail file isn't just for disease prevention. Health and wellness spas, salons, gyms and fitness centers, groceries, pharmacies, and grand opening events all could find great value in this nail file. Imagine the possibilities! They are endless.
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