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JUNE 14, 2012

A Kooler that Makes the Heat More Bearable

A recent weekend spent at a soccer tournament provided me with enough fodder for today’s blog post. It was hot and humid and everyone – players, parents, coaches, refs, and spectators – were drinking cold bottles of water, juice boxes, and sports beverages to keep cool and hydrated. But those coolers also kept sandwiches, fruit, and other refrigerated food from spoiling in the heat, and housed numerous tons of ice as well as cool rags for players who suffered injuries or just needed a quick pick-me-up. The rolling kooler is a terrific giveaway for your company and it’s useful for all demographics – parents with children; people having parties; organizations who must keep drinks cold while outdoors; sporting events; and those who enjoy camping. This cooler keeps everything cold and it doesn’t kill your back – you roll it behind you instead of lugging it over a shoulder. Wouldn’t this be a great promotional item to add to your arsenal? How many different customers would benefit from it? Can you imagine marketing your business while your customers are camping or at a Fourth of July picnic or at a baseball tournament? These are places you probably never imagined your corporate name would get shown off. But here’s the chance for your corporate identity to make a guest appearance at all future happenings.
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