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JUNE 3, 2014

Kalm, Kool, and Koozie -- For Everyone!

Who wants to drink a warm beverage? That's simple. No one! Yet, gripping a can of soda, juice, or beer in the heat of the summer will turn that yummy refreshment into lukewarm ilk in a matter of a few minutes. Who needs a Collapsible Koozie Can Kooler with Carabiner? That's simple, too. Everyone! Now, imagine if you were to give this item out to every adult who attended a sporting event, concert, festival, block party, or -- well, you get the picture. That would mean that each recipient would see your message across this can kooler. But actually, everyone who sees the recipient with the kooler in hand ALSO has a great view of your message. Think about how many spectators at a concert or NASCAR event could potentially see your message. That could number into the thousands and that's just one event. Even at a smaller gathering, say a barbecue or block party, your corporate name is identified by guests. Maybe your brand is spotted at a party of 50 guests and one of those guests contacts you to do business. Message accomplished! You just nailed down a new lead!
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