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JUNE 4, 2012

Here's Something I Need to Address

It might seem a little outdated for me to suggest that your business logo gets added to a micro address book with pen for a marketing giveaway. Sure, I know what you are thinking. Everyone these days has a Blackberry or an iPhone. You are texting people, not sending snail mail letters. If you want to “visit” with someone, all you need to do is drop by on his or her Facebook page. Why would anyone need an address book? I’ll tell you why. Recently, I was speaking with a client who was quite upset about the fact that an unexpected snag caused her to lose all of the contacts she had in her Blackberry. She had a backup of those contacts, but the device was rather new and the update didn’t cover the people she’d added within the past few weeks. And she’d added a lot of new contacts in that time period. I recommend that you immediately add your contacts to a hard copy address book – mobile numbers, emails, Skype, etc. – so that a potential loss of information only causes a minor headache and not a major migraine. Make your giveaway even better by adding all of your business information to those address books. It will make life easier for your own clients.
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