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SEPTEMBER 17, 2012

A Little Lip Balm Goes a Long Way

You need to market your business, right? You don’t have a lot of money to do it, correct? Yet, you need your name out there just like your competition. Okay, here’s what you do. You find a marketing item that is appealing many different demographics but that is also cost-effective so it won’t leave your wallet bleeding. I’ve said this before and I will say it again. You need to make a buck to earn a buck. It’s sometimes hard to make one-person companies and large corporations understand that. So, start small. Start with something like fruity SPF15 lip balm. Does it sound silly? It’s not. I have a bunch of these tubes from my brother’s law firm. That’s right – I said, law firm. Everyone who has ever gotten one of these sealed tubes of lip balms has loved them. I have so
many of them that I started doling them out to people. I’ve handed them out at soccer tournaments (a mom had chapped lips), to my friend’s son (he was heading to the beach for the day), and to my neighbor when we stopped to chat at her mailbox (another chapped lip case). Look at all that marketing for the law firm that happened by me. Oh, and I don’t work at the firm. I just happen to really like the lip balm. Free marketing all because of a few people who have sore lips.
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