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SEPTEMBER 5, 2012

Why a Simple Backsack Markets You

A recent trip to the beach with my sons got me thinking. As the small biplanes flew over the ocean pulling banner messages behind them touting the best beer specials on the island or where to shop for fudge and salt water taffy, I realized that marketing and advertising doesn’t need to be expensive. Instead, it can be low key and reasonable. How do I know this? Take a look inside your gym locker room, watch the mother pushing the stroller at the mall, have a gander at the couple taking a Sunday stroll through the park. Something as simple as the Aero Non-Woven Backsack is a marketing item that meets the needs of the masses – singles, couples, parents, kids, college students, those with active lifestyles, those who partake in fitness activities, educators, business people. Who couldn’t use one of these sacks to tote around their sneakers, books, magazines, water bottles, sunscreen, and the like? Really, this is an item that gets YOU noticed because it gets used all the time. Why waste your money on a banner ad flying over the ocean? Stick with a tool – or in this case, a backsack – that gets the attention of everyone.
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