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NOVEMBER 10, 2014

Be Unique and Stand Out from the Crowd

Sometimes a promo item really needs to make a statement. There's the executive clock that identifies you as a big deal when you receive one. The reusable shopping bag is self-explanatory. Use me when you hit the grocery store to put keep your bananas and broccoli in one spot. The stadium cushion is identified with keeping the bum cushioned at baseball games and on benches. But sometimes a promo item needs not to have specifics attached to it. Instead of it having a precise job, it can simply be something fun or silly. And perhaps that's what makes it so memorable. The Jellyfish Yo Yo is a prime example. It's cute. It's fun. It's downright silly. It's even a tad bit unnerving. Look at those crazy tentacles! It's a four-year-old child's dream to yo yo it up and down. But isn't there a tiny bit of a four-year-old in each of us just screaming to get out? Wouldn't this be the item to do that? That's what makes the yo yo a goodie for your next tradeshow. Don't do the practical. Give something that stands out, that is fun, and that makes you memorable. You won't be forgotten and that's a fact.
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NOVEMBER 3, 2014

Bring a Little Warmth to Your Recipients

The clocks have been switched back one hour which means, for many of us, we'll be returning home from work in the darkness. And with those dark evenings comes the cold. Why not help your clients and customers stay toasty in those wintry months with the Keep Warm Buddy Set? It's ideal for parents (soccer moms, especially), coaches, caregivers, travelers, college students, those undergoing medical treatments and procedures, and teachers (recess chaperones, anyone?). The set includes a cap, gloves, and scarf in a convenient holder bag, so it can be tossed into a suitcase, purse, tote bag, or pocket. Better yet, this set can be stowed away in a glove compartment so that it is readily available when bad weather strikes. With the cold weather and the holidays fast approaching, the buddy set is great for wintertime tradeshows, conferences, and workshops as gifts or giveaways for attendees. It is available in six colors so you can choose the one that best fits with your organization for customization purposes. Stay warm, people!
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OCTOBER 27, 2014

Nothing Will Ever Be Loose (or Dim) Again

Have I got a great promotional item for you! It's ideal for men and women of all ages, can be handed out at tradeshows and conferences, is bright and colorful, and is convenient for fixing things in a pinch. What is it, you ask? It's the Mini Screwdriver Kit LED. This kit tightens that cabinet that is unhinged, opens up the laptop that requires a new battery, and handles a range of other tasks. In addition to tightening and loosening screws the kit contains an LED flashlight for true emergencies, providing a very strong beam of light. Now you might be thinking why would I want to use this kit as a promo item? Isn't that something a home improvement store or handyman service should use as a marketing tool? Well, yes and no. Of course the home improvement industry will find great value to use this as a giveaway to customers. But truthfully, look at this kit. Isn't this something everyone could use? Of course it is! And each time it's pulled from a drawer, a glove compartment box, a kitchen cabinet, or a shelf to tighten a screw or loosen one, there's your name prominently displayed. Sounds pretty meaningful now, doesn't it?
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OCTOBER 20, 2014

When Life's Not Sanitary, Use This Spray and Market Your Biz

With the winter months looming, icy roads and impending snowstorms aren't the only things that can cause worry and discomfort. Cold and flu season bring a whole new range of issues and it's hard to steer clear of all the germs. Experts say good hand washing is paramount in avoiding sickness, but it's not always the most convenient option. When soap and water aren't available the sanitizer spray 1 oz is good to use. And it's not just for hospitals. I highly recommend this spray for any company looking to make a statement. Calling all gyms, daycare centers, assisted living facilities, grocery stores, retail chains, doctors' offices, banks and financial institutions, museums and zoos, schools and universities, government buildings, offices, etc. It doesn't matter what sort of business you work in, this sanitizer spray is universal and it helps to keep people well and healthy. There's no better marketing message than that! Hand this out to all of your customers, potential clients, partners, employees, family members, and friends. It achieves your message and helps keep everyone healthy in the process.
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OCTOBER 15, 2014

Your Promo Products Should Always be Double Ds... as in Double Duty!

Handling multiple tasks at once is normal for us humans. We talk on the phone while typing on the computer. We text while walking. Drive the car and gobble down a turkey sandwich. It's in our nature to do two or more things at a time. And that's what your promotional items should be doing for you, too. Look at the giveaways and goodies you hand out to people. Are they multitasking for you? Are they offering great benefits by getting your company name out to the masses while also performing  in their own capacity? Take something simple -- the Recycled 9 Oz. Clear Cup, for example. This cup gives some sort of refreshment (function #1) and brightly shows off who is offering said refreshment (function #2). Okay, now use the cup (or hundreds of them) in your booth at your next vendor showcase. See, all the people gathered around your booth? They are drinking (whatever beverage you have provided whether it's grape soda, filtered water, or iced coffee) and seeing the company's name right in front of them. It's what promotional items are supposed to do! It's multitasking at its finest.
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OCTOBER 6, 2014

Promoting Awareness for Good Causes and Your Business

It's October and perhaps you just realized that this is a month dedicated to breast cancer awareness. No worries! Gimmees has you covered with a small yet thoughtful giveaway item for clients, customers, and partners -- M&M's Breast Cancer Awareness Theme Pack - 1 oz. I love that these tiny candies come neatly packaged with a message to remind people that they can take preventative measures to halt breast cancer. And, it's not just for women. Men, too, can get breast cancer. Small in size, these candies may be, but the message is loud and clear. Hand these out at walk-a-thons, seminars, workshops, vendor showcases, doctors' offices, healthcare facilities, gyms and fitness centers, grocery stores, etc. Have them in a bowl so that customers can grab a pack as they check out. This is an opportunity to both market your business AND promote awareness for a killer that has touched so many lives. Let's end breast cancer! Let's make this our fight! Let's do this together! And don't worry because it's not too late to place your order for these M&M's and get them out to everyone before October draws to a close.
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SEPTEMBER 30, 2014

Dressed to Impress

Workshops and seminars. Tradeshows and vendor fairs. Client visits. Employee functions. When people come together, it's important that they represent your brand boldly. But professionalism and uniformity also help to ensure that your brand is remembered in a positive light. Make sure your employees always denote what your company is all about without forgetting that professionalism counts. Take the Sport-Tek Dry Zone Colorblock Raglan Sport Shirt for example. It is available in seven different color combinations, contains moisture-wicking fabric to keep the wearer cool, and offers odor-fighting properties. Did I mention that the colorblock effect adds a modern twist on the typical polo shirt? It just looks great on whoever happens to be wearing it. And from my years of working in the marketing department of a company, I have learned that employees' appropriate dress is just as important as the glossy brochures that an organization will spend thousands of precious dollars on. Appearance means everything! Make sure your employees are outfitted properly to represent your company at every kind of function. It's marketing at the most basic level for your organization.
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SEPTEMBER 24, 2014

Winding It Up for a Great Cause

Every October the color changes and I'm not just talking about falling leaves. Pink is the color of choice for many because it is Breast Cancer Awareness Month, an annual campaign to encourage everyone to be mindful of this disease. Raising awareness isn't just about reminding us of those we have loved and lost to breast cancer or those who are in remission. The purpose of BCAM is to support early detection like doctor visits and mammograms while providing support to those living with and caring for men and women with the disease. My own mom is a two-time breast cancer survivor so the color pink is especially meaningful to me. With so many walks, bake sales and fundraising events planned and healthcare facilities and doctors' offices promoting mammograms and early detection, I can think of no better promotional item for the month of October than the Pink Ribbon Lady Walking Winder. She's adorable, fun, and yet still promoting good health and early detection. Wouldn't she look great in an office, on a desk, on a kitchen's window sill, or on a shelf? I certainly think so. She's here to make us all aware of breast cancer and a reminder that we can do something to help stomp out this awful disease.
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SEPTEMBER 15, 2014

A Bite to Eat Markets Your Corporate Identity

Healthy or unhealthy, salad or burger, breakfast or brunch. Some of us nosh throughout the day. Others prefer a hearty meal. The truth of the matter is that we all eat. We might work the second shift. We may be on the road at noon. Some of us might leave the house at 4AM, while others back out of the driveway at 4PM. Whatever the case, the truth is, we all need to munch on something now and then. And since every person has this need, wouldn't it be something if there was a promotional item that catered to the need whether the individual was crunching on carrot sticks or pork rinds? Well, guess what, there is! The Non-Woven Insulated Lunch Bag is where it's at. Now, here's the best part. It doesn't matter if you're recipient is a carnivore or vegan, a child or a thirtysomething, a blue collar worker or an executive. Anyone can use this. Which means that all you need to do is put your logo or company name on this lunch bag and let it do all the marketing for you. And even if it's considered a lunch bag, trust me, it can be used to pack granola bars and fruit for breakfast or cookies and yogurt for snacks as well as beverages.
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SEPTEMBER 9, 2014

You Too Can Be an Icon

Meryl Streep. Coca-Cola. DreamWorks Animation. Macy's. What do all of these things have in common? Well, you might say, they are something (or someone) I'd recognize if I saw their face or logo. Of course! Each of these things has become a brand of sorts. You see a logo for Macy's and you instantly put it together with a shopping experience. Meryl Streep's face reminds you of a movie that she was in. What do all of these things have to do with your business? They've all become well-known, popular, American icons that millions of people recognize. Wouldn't you love to have this happen to your business?  Becoming an icon requires marketing and getting in front of people. Make sure that whenever you meet someone, you talk up your company, explain what you do, and share how you can help this potential lead. Oh, and don't forget to leave a calling card of sorts -- yes, your business card, but also a small token that is memorable like the metal whistle/key ring. Small means that it's easy for the recipient to stick into a pocket or purse. Memorable means that you and your message won't be forgotten. Now go out there and build your iconic brand!
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