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Gimmees Promotional Product Blog
Getting Noticed by Thousands of People at One Time
Recently, my kids attended an NBA game and came
home with 24 oz. vista
sports bottles, and this got me thinking. The item was given as a promotion
by an insurance company (interesting!) at a basketball game. What a wonderful
idea! Look at how many people that one simple item touched -- literally
thousands. That's right, I said thousands.
The item is related to sports -- heck, you need to drink fluids when you're
biking, hiking, taking boot camp class, or shooting hoops. But the company
distributing the item isn't affiliated or directly related to sports in any
way. Yet, this particular organization used a major sporting event to promote
itself in front of a hugely diverse clientele of people. This is what your
business needs to do. You might think that you can only hit a tailored group,
say the demographic where the majority of your income comes from. However, by
not being so focused, you can touch on other demographics that you might never
have even considered. Sure, my kids aren't interested in an insurance company,
but the bottle came home and I might have a need for such services. See, how
many pairs of eyes you reach by one small promotional product? It's amazing!
To send the most powerful message with your promotional giveaways, be sure to tailor your gift to your target audience. Thinking bigger than the simple demographics of age range and gender is the key to a successful promotion. Read More »
Check out our Promotional Products Articles library for more information about how imprinted promotional products can help promote your business, school or event!
Browse our selection of over 9,500 corporate trade show gifts today to find products that will make sure your business name is remembered! Gimmees.com features the newest and most popular custom imprinted gifts and promotional products. Let us be your one-stop shop for advertising specialities online.
This is the first time I have bought promotional products online. I used your website to research product ideas, called in my order, and received everything in time for our event. Thank you!
Barley Homes